Category Archives: Sales Strategy

Six Steps to Choosing the Right Target Audience and Increasing Sales

By | September 28, 2017

Choosing the right target audience may seem obvious, but many companies rush through it because “everyone can use the product” or the focus becomes the equally generic “CEO’s in Financial Services”. However, taking a more detailed approach and doing the research is probably the critical step in a successful sales campaign. We suggest considering the… Read More »

Lessons learned from failed 2nd Product Launches

By | August 24, 2017

Everyone knows the difficulty in launching  a company with a new product. Just reflect on the total time and resource expended between the initial idea and the eventual happy customers.  It was likely an all company, all levels, all energy effort, and a 100% focused mission to align investors, product, marketing and sales groups around… Read More »

Which Is Your Most Important Sales Pipeline?

By | June 22, 2017

Which pipeline is most important? Your prospect pipeline is not your most important. And, your customer expansion and renewal pipelines are not your most important either. The most important pipeline to manage as a sales leader is your “people” pipeline. Both prospective and current.  Sound a lot like your prospect and customer pipeline?  Well it… Read More »

Process over Intuition: Wins 2:1

By | May 16, 2017

Want a winning sales strategy? This post discusses following what works, versus following your “gut”. The key to a successful B2B business is the discipline of an effective sales process that replicates success. A core theme of Jim Hayden’s and his book (….The Art of the Selling Conversation) is the choreography around the selling conversation and building that into a disciplined process which the Sandler Institute … Read More >>

Revenue Summit 2017 and the ABM Movement

By | April 19, 2017

Revenue Summit 2017 was a 3-day conference where leading Sales and Marketing pundits, vendors and leaders came together to discuss the latest B2B tips and tricks for finding and closing new customers.  While all the usual topics and buzz words were on the agenda, the resounding theme was all about Account Based Marketing. The goal… Read More »

5 Steps to Fostering Sales-Marketing Alignment

By | March 23, 2017

Startlingly, your customers have typically gathered 70% of their information about you and your product or service before they ever engage with you. Although the responsibilities of both marketing and sales divisions have evolved significantly to respond to the correspondingly increasing need for quality product and service data, I’ve found that, within many organizations, these… Read More »

The Nightmare of “Ready Fire Aim”

By | February 22, 2017

The phrase “Ready, Fire, Aim” (as opposed to the traditional “Ready, Aim, Fire”) seems to be all the rage now. Do a Google search and there are over 29 million entries. A best-selling book (by Michael Masterson, a highly successful entrepreneur) carries the title. Aggressive start-up CEO’s seeking top performers weed out anyone with the… Read More »

Are Contracted Execs Right for This Time in Your Organization?

By | January 23, 2017

Recall the cliché “a rising tide floats all boats”? As our economy begins to pick up steam, it becomes increasingly important to make sure your revenue operations are running at full throttle so you can take full advantage of the rising tide. To do this, should you hire full-time employees, outside contractors, or some mix?… Read More »